The Poynter Institute has a long tradition of doing ground-breaking research. The latest is Eyetrack07, the fourth of their eyetracking projects over the past 16 years. They went to four cities (Denver, Minneapolis, Philadelphia, and St. Petersburg) to look at the patterns of reading in broadsheet, tabloid, and on- screen publications. In all, 600 participants (200 for each of the media) were tested.
On April 10-12, the Poynter Institute held a conference - "EyeTrack07 – Discover Its Power" - billed as a pre-publication party (the book of findings is being edited by Dr. Pegie Stark Adam and is due out in June). Attendees included the vast team involved in the project, the news organizations that collaborated with them, and editors, researchers, and media consultants who hoped to find actionable insights from the findings. Click here to read the entire story.